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Research papers

If only life was so simple!

This paper discusses the complex issue of price sensitivity analysis. The authors argue that the most effective method, currently available, of evaluating optimum pricing for established brands is conjoint analysis or trade off. The paper brings...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Stephen Factor, Gilles Hustaix
Company: Burke, Inc.
June 15, 1991
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Citation

Factor and Hustaix (1991a, June 15). If only life was so simple!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/if-only-life-was-so-simple-


Research papers

Comparison of survey responses among Asian, European and American consumers and their interpretations

Based on our experiences in conducting consumer surveys for the same product or product category from all over the world, we have accumulated a vast data base (over 8000 new products or line extensions) on survey responses using the same procedure...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1990
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Citation

Lin, L. Y. (1990a, June 15). Comparison of survey responses among Asian, European and American consumers and their interpretations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comparison-of-survey-responses-among-asian-european-and-american-consumers-and-their-interpretations


Research papers

Which strategy should I take

During the 1980’s we saw a new phenomenon in the marketplace in Europe and the U.S.: line extensions outnumbered new product launches. This certainly coincides with our experience in Europe using BASES system. For the last ten -10 years, 39% of...

Catalogue: Seminar 1990: New Product Development
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1990
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Citation

Lin, L. Y. (1990a, June 15). Which strategy should I take. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/which-strategy-should-i-take


Research papers

Sweden

This paper briefly describes a continuous market information system for the travel industry in Sweden and shows various applications and usage possibilities. The paper shows how the system can be used to monitor basic market volumes as number of...

Catalogue: ESOMAR Congress 1989
Authors: Bengt Sahlberg, Par Källeskog
Company: Burke, Inc.
September 15, 1989
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Citation

Sahlberg and Källeskog (1989a, September 15). Sweden. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sweden


Research papers

Our experiences of forecasting non-fast moving consumer goods products & services

Forecasting new Fast-Moving Consumer Goods (FMCG) sales potential prior to test market has been available, and quite successful for twenty -20 years. During the past eight years, much effort has been devoted to duplicating the forecasting success...

Catalogue: ESOMAR Congress 1989
Authors: Gilles Hustaix, Lynn Y.S. Lin
Company: Burke, Inc.
September 1, 1989
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Citation

Hustaix and Lin (1989a, September 01). Our experiences of forecasting non-fast moving consumer goods products & services. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/our-experiences-of-forecasting-non-fast-moving-consumer-goods-products-services


Research papers

How to optimize product characteristics using computerized investigation techniques

The purpose of this paper is to illustrate the optimization of the mix for a consumer product in relation to its competitive frame. The paper is divided into different steps that utilize a concrete case to exemplify how the opportunity provided by...

Catalogue: ESOMAR Congress 1989
Authors: Fausto Falcone, Leonardo Jaconelli
Company: Burke, Inc.
September 1, 1989
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Citation

Falcone and Jaconelli (1989a, September 01). How to optimize product characteristics using computerized investigation techniques. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-optimize-product-characteristics-using-computerized-investigation-techniques


Research papers

Possibilities and impossibilities of standard business-to-business research

The paper shows that standard methods in business-to-business research have a very promising future when one looks at the market developments. It will be made clear, however, that these possibilities are only very short-term and that the marketing...

Catalogue: Seminar 1988: Business To Business Research
Author: Dick Heinhuis
Company: Burke, Inc.
June 15, 1988
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Citation

Heinhuis, D. (1988a, June 15). Possibilities and impossibilities of standard business-to-business research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/possibilities-and-impossibilities-of-standard-business-to-business-research


Research papers

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

The U.S. test marketing scene has been going through revolutionary changes since 1980 with the advent of electronic technology with high powered minicomputers. It is now possible to collect supermarket laser scanner sales data, TV viewing patterns,...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1988
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Citation

Lin, L. Y. (1988a, June 15). The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-u-s-test-marketing-scene-and-a-new-test-marketing-methodology-for-capturing-all-panelist-purchases


Research papers

Print media and television in the SummoScanner

This paper describes how far SUMMO has been able to go with its attempts to cover as many medium types as possible within one single source research instrument while maintaining a high degree of between- media comparability; it also outlines the...

Catalogue: Seminar 1988: Media And Media Research
Author: Harold de Bock
Company: Burke, Inc.
June 15, 1988
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Citation

de Bock, H. (1988a, June 15). Print media and television in the SummoScanner. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/print-media-and-television-in-the-summoscanner